7 Comments

I definitely resonate with this and feel that I’m in an EFE currently. Thanks for giving us such a cool term to identify with!

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That’s very insightful, Brian! It explains so much of many choices I’ve made in my life. I went into an EFE 5 years ago without knowing it. I started my clean beauty business with zero experience because it was so different than my 20+ year experience working in the government. I’ve grown so much from this EFE to include it leading me to Atlas!

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That's an awesome insight. Thanks for sharing Michele! I think one of the interesting things about EFEs is we don't really recognize we're in them until someone mentions it. They might say something like "you're at a crossroads" and you look around like "holy shit, when did this happen?"

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Dope! Enjoyed reading this and looking forward to the next one.

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Thanks Shelton!

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Thanks for the well conceived text and the visuals.

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Thanks Rye!

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